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Bombshell report exposes how meta relied on scam ad profits to fund ai meta goosed its revenue by targeting users likely to click on scam ads, docs show. In a lengthy report, reuters exposed five years of meta practices and failures that allowed scammers to take advantage of users of facebook,… read article share share article Documents show meta earns billions from scam ads, reuters.
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Bombshell report exposes how meta relied on scam ad profits to fund ai Internal documents have revealed that meta has projected it earns billions from ignoring scam ads that its platforms then targeted to users most likely to click on them Documents showed that internally, meta was hesitant to abruptly remove accounts, even those considered some of the “scammiest scammers,” out of concern that a drop in revenue could diminish resources needed
Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, and it internally estimates that its platforms show users 15 billion scam ads a day, company documents show.
Meta should notify users when the company discovers that they clicked on a scam ad—rather than targeting them with more scam ads. Bombshell report exposes how meta relied on scam ad profits to fund ai arstechnica.com 12 11 comments